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Friday 29 November 2013

10 Staggering facts about facebook

Hello Friends

Related Video
Mom-focused retailer Zulily appears on our list because probably because it ramped up promotional spending prior to its IPO this year. 
Facebook CEO Mark Zuckerberg
Facebook now makes $2 billion in revenue every quarter, and $1.8 billion of that comes from paid advertising.
Yet remarkably little is known about who Facebook's biggest advertisers are. Facebook does not disclose that information to the SEC, and its executives rarely talk about how much money individual clients spend on Facebook campaigns.
Nielsen doesn't measure Facebook adspend. Kantar doesn't either.
Just like last year, we asked internal sources at Facebook, as well as external executives at Facebook's client companies, to tell us what they knew about Facebook's top spenders. Our friends at ComScore also supplied us with some incredibly useful information about ad impressions served in social media. We also looked at previously published reports about ad spending on Facebook.
Combining that data together allowed us to rank the companies by dollars spent, for a period roughly covering the last 12 months. And we got lucky with one source, who estimated adspend for several companies — but not all — on the list.
Our list has its flaws: Some key sources declined to cooperate with our survey, and we've doubtlessly missed some companies or gotten brand names ranked in the wrong order. We're not saying this information is exactly accurate. Rather, these are experts best guesses as to who spends what on Facebook.
Nonetheless, we're confident that our ranking is the best available outside of Facebook vp/global marketing solutions Carolyn Everson's office. (You can email us if you have better information that could make this list more accurate.) Budgets, where given, are estimates.













The 35 Biggest Advertisers On Facebook

Hello Friends


Samsung
1. Samsung: $100 million
There was widespread agreement that Samsung is one of Facebook's biggest clients, if not the biggest client. Late last year, Samsung spent $10 million in a three-week period on Facebook just to launch its Galaxy S III phone, for instance.
2. P&G: $60 million
Procter & Gamble is the world's largest advertiser and has a massive presence on Facebook, particularly among moms. Facebook ended a "free ride" for advertisers in late 2012/early 2013 by restricting the reach of some of their free page posts, thus encouraging more paid post promotion and ad spending right at the same time that P&G made a big push out of traditional media and into social.
P&G will likely activate another huge social media campaign around Facebook for the Russian Olympics next year.
3. Microsoft: $35 million
The company has a longstanding pact with Facebook, which uses its Bing search engine. Facebook also acquired Microsoft's Atlas ad server this year.
4. AT&T
Facebook is the biggest mobile app on the planet, and AT&T — as both a wireless carrier and a seller of mobile devices — knows it must maintain a constant presence on it.
5. Amazon: $30 million
The rumor is that Amazon will actually begin serving ads inside Facebook's ad exchange, FBX, soon. Amazon gets a lot of retail traffic from people liking or recommending purchases on Facebook.
6. Verizon: $30 million
Facebook has courted wireless carrier advertisers specifically with a new tool that shows Facebook mobile ads are nine times more successful than desktop media in getting people to switch carriers than other media.
7. Nestle: $30 million
8. Unilever: $30 million
Two of the top 5 most shared ads in social media in 2013 were from Unilever, including its "real sketches" ad for Dove and a viral Turkish ad for Cornetto ice cream.
9. American Express: $25 million
AmEx is a hugely social brand. Right now it's marketing a "member since" Facebook app that applies a badge to your page so you can show off how long you've carried a card.
10. Walmart
As our BI Intelligence research shows, Walmart is the top retailer on Facebook for a reason.
11. Coca-Cola
Coke has 76 million fans on facebook, making it the most-liked brand on the planet. It did not get there by accident.
12. Starbucks
Starbucks is the 4th biggest brand on Facebook.
13 through 16. King.com, Zynga, EA and Supercell
We've lumped these game makers into the same category because they're all on Facebook for the same reason: It's a huge platform for app marketing. Gaming today is all about mobile app downloads.
17. Ford
Ford has more than 80 brand pages on Facebook and a huge social media team managing them.
Capital One
18. Capital One: $20 million
Capital One keeps it topical in its Facebook posts.
19. eBay: $20 million
Like Amazon, eBay has a huge business in capturing referred traffic from Facebook.
20. AB Inbev: $15 million
Bud has an uphill battle on Facebook because its pages are age restricted. But beer is "social" both off and online.
21. Visa: $15 million
Visa has 11 million fans on Facebook and a huge tie-in with the NFL, another brand with a huge Facebook fanbase.
22. Intuit: $10 million
Intuit makes tax prep and accounting software and its core consumers are small businesses. Facebook's core advertisers are small businesses, too.
L'Oreal
23. L'Oreal:  $10 million
L'Oreal uses Facebook to dispense beauty tips to its brands' fans.
24. Mastercard - $10 million
Here for the same reason AmEx and Visa are.
25. Weight Watchers $5 million
The entire point of Weight Watchers is to diet with the support of a group, and, naturally, Facebook really helps with that mission.
26. State Farm $2 million
State Farm has a tie-in right now with Duck Dynasty, a show with a massive social media fanbase.
27. Ancestry
The genealogy site tries to capture consumers where they are – on Facebook engaging with their living families.
28. Dell
Where do you sell computers? On the internet — which means Facebook.
Reuters
29. Macy's
A core part of Macy's brand is entertainment — the Thanksgiving Day parade, the 4th of July fireworks, etc. — and the company wants to keep consumers talking about it on social media.
30. Disney
A huge organic fanbase, but it is augmented by paid media too.
31. Victoria's Secret
No prizes for guessing why people like this brand — they're making it easy for VS to reach them with new ads.
32. Citi
The finance category as a whole has entered paid social media with gusto. Consumers have a long lifetime value to banks, and banks need anything that can improve their rep with consumers.
Steve Kovach/Business Insider
33. Sony
Like Samsung, Sony knows that electronics brands need to be on Facebook.
34. Mondelez/Kraft
The snack food maker recently split into two different companies. You've probably encountered one of its viral Oreos ads on Facebook.
35. Zulily
Mom-focused retailer Zulily appears on our list because probably because it ramped up promotional spending prior to its IPO this year.

Tuesday 19 November 2013

Facebook's Top 10 Hidden Features

Hello Friends

Even if you check Facebook daily, you may not have picked up on a few of the social network's less well-known features. Here are 10 of the best Facebook features you've been missing out on.
1. Create an interest list
Interest lists are an optional way to organise the content you are interested in on Facebook. You can create your own interest lists based on the things you care about, or follow other people's lists. For example, you could create a 'Top Indie Bands' list that features bands' Pages and public updates from band members.
To create your own interest list, go tohttps://www.facebook.com/bookmarks/interests and click the 'Add Interests' button. The click 'Create List' and search for the people or Pages you want to add to your list, or use the categories on the left to browse. After you've selected the things you want to include, you can pick a name for your list and select a privacy setting. Choose 'Public' if you want others to be able to subscribe to the list you've created.
When you follow a list, you'll be able to see updates from that list by clicking the arrow at the top right of your homepage and then clicking on the list name. You'll see a feed of the posts and activity from the people and Pages on that list. You may also see highlights from this list in your main news feed.
2. View Friendship history
Look back at all the Facebook interactions you've had with a particular friend by going to their profile page, clicking in the arrow in the top right corner and selecting 'See Friendship' from the dropdown menu. If you've added a relationship to your timeline, you can go to https://www.facebook.com/us to see the friendship page for you and the person you're in a relationship with.
You can also see a friendship page for two of your friends by going to a friendship page, clicking 'More' (under the cover photo) and typing in the names of two of your friends.
3. Check your 'Other' messages
Just as Facebook highlights stories in your news feed that it thinks are of greater importance to you, it also sorts your messages. The main Messages folder contains messages from your friends and their friends. All other messages will go into an 'Other' folder where you can look at them separately.
This Other folder isn't visible until you view your main Messages folder, and Facebook doesn't send you a notification when a new message arrives in this folder. You might therefore have hundreds of unread messages that Facebook has filed in your Other inbox.
4. View Photos the old way
If you don't like the way that photos appear in a pop-out black box when you click on them, you can simply revert to the preview Facebook photo display by pressing F5 on your keyboard. This allows you to flick through the photos in an album in classic view.
5. Prevent tagged posts from automatically displaying on your Timeline
Facebook gives you the option to manually approve or dismiss tags that people add to your posts. When you turn it on, anytime someone tags a photo or post you made, that tag won't appear until you approve it.
To turn on tag review, click on the arrow at the top right of any Facebook page and select 'Settings' In the left-hand column. Then click Timeline and Tagging and look for the setting 'Who can add things to my timeline?' and click 'Edit' next to the option 'Review posts friends tag you in before they appear on your timeline' to turn this on.
It should be noted that this only controls what's allowed on your timeline. Posts you're tagged in still appear in search, news feed and other places on Facebook
6. Turn your profile upside down
When the Pirate English language option appeared on Facebook several years ago it attracted a fair bit of attention. It changes, for example, 'What's on your mind?' to 'What be troublin' ye?' and 'Share' to 'Divvy spoils t' all ye mateys'.
Now you can also choose 'Upside Down' as your version of English, which upends all your interface text. Just click on the arrow at the top right of any Facebook page and change 'language' to 'English (Upside Down)'.
7. Download your Facebook data
There is a feature in the General Account Settings that allows you to download information available to you in your account such as your timeline info, posts you have shared, messages, photos and more. Additionally, it includes information that is not available simply by logging into your account, like the ads you have clicked on, data like the IP addresses that are logged when you log into or out of Facebook, and more.
Click the arrow at the top right of any Facebook page and choose Settings. At the bottom of the General Account Settings in an option to "Download a copy of your Facebook data". Unfortunately, there is no way to individually select which data you would like to download when you download your Facebook info, so you will have to download your file in its entirety.
8. Activity log
Your Facebook activity log is a list of your posts and activity, from today back to the very beginning. You'll also see stories and photos you've been tagged in, as well as the connections you've made - like when you liked a Page or added someone as a friend. You can also use it to review and manage what you share on Facebook.
You can get to your activity log by clicking the arrow at the top right of any Facebook page and choosing Settings, followed by 'Privacy'. Next to 'Who can see my stuff?' click 'Use Activity Log'.
This can be used to quickly review your photos, and photos you're tagged in, that are shared with Public, and also review photos that you have hidden on your timeline.
9. Send a private message from a traditional email account
Send a message to someone on Facebook from your traditional email account (Hotmail, Yahoo!, Gmail etc) using their @facebook.com email address. This is in the format username@facebook.com. The emails will be delivered to your Facebook Messages folder
When you send messages to external email addresses, your emails will be formatted to look like Facebook messages, including your name, your profile picture and your message.
10. Turn off mobile push notifications
Sometimes getting endless notifications on your mobile phone about Facebook updates is just irritating. Push notifications can be turned on or off from your Facebook app or the settings on your smartphone.
From your Android, iPhone or iPad go to Privacy Settings > Notifications > Mobile Push and un-tick the things you don't want to get notifications about. It is not currently possible to adjust push notifications from mobile browsers or from feature phones.



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